Privacy Policy
01. Introduction
M'AR De AR Hotels, as part of its commercial activity, needs to collect some personal data from its customers, however, it respects the right to privacy and does not collect any personal information without the prior consent of its customers.
The M'AR De AR Hotels Privacy Policy provides a clear understanding of how we collect, use, share and protect the personal data of our customers when they use our services or visit our website.
M'AR De AR Hotels reserves the right to modify this Privacy Policy at any time and we therefore recommend that you consult it regularly.
02. Nature of personal data
Personal data means any personal information that you may provide and that may allow us - directly or indirectly - to identify you as a natural person.
03. Rights of access, rectification, deletion and opposition
Your data will be collected and processed by Sociedade Hoteleira do Arez S.A., legal person number 502 469 420, with registered offices at Travessa da Palmeira, 4/6, 7000-546 Évora, Portugal, hereinafter Hotéis M'AR De AR. This is the company responsible for processing personal data within the meaning of Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 (hereinafter GDPR).
In accordance with the GDPR, you have the right to access and rectify the information concerning you, by means of a simple written request. You can also, for legitimate reasons, object to the processing of data concerning you.
To exercise one of these rights and obtain communication of the information that concerns you, simply contact:
Telephone: +351 266 739 300
Registered letter: Sociedade Hoteleira da Arez, S.A., Travessa da Palmeira, 4/6, 7000-546 Évora, Portugal
E-mail: privacidade@mardearhotels.com
04. M'AR De AR Hotels' commitments in terms of personal data protection
Transparency and purpose: No personal data is collected without your consent. The optional or mandatory nature of the conditions to be communicated to M'AR De AR Hotels in the context of the collection made will be indicated in advance. We collect and process your personal data solely for the purposes described in these Terms and Conditions and inform you of the recipients of the data.
Proportionality and relevance: We only collect and process the personal data necessary to correctly process your request or to personalize the services offered to you.
Necessity: We only keep your personal data for the period necessary to process it.
Security and Confidentiality: We undertake to take the necessary measures to guarantee the confidentiality of the data and prevent its disclosure to unauthorized third parties. In the event of data transfer to authorized third parties, we take appropriate measures to ensure the security of the transfer.
Respect for your rights: You are informed of your rights of access, rectification and opposition in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 (hereinafter GDPR). The details of the service to be contacted are communicated below.
05. What personal data is collected?
You may be asked to provide your personal details when making a reservation.
The mandatory or optional nature of the information requested is indicated during collection by an asterisk. The requested information marked with an asterisk is mandatory because it is essential for processing your requests. The other information is intended to get to know you better in order to improve the services offered to you. It is therefore optional.
In particular, we collect and process your name, address, e-mail address, telephone number, date of birth and credit card number.
We do not voluntarily collect sensitive information, such as that relating to race, ethnicity, political opinions, religious and philosophical beliefs, trade union membership, health details or sexual orientation.
06. When will your data be collected?
Your personal data may be collected in different ways and, in particular, when:
contacts our reservations/sales department by phone or e-mail;
makes a reservation on the hotel's website;
checks in at the hotel;
sends an e-mail (Facebook);
subscribes to the newsletter mailing list;
subscribes to the brand's loyalty card;
answers a satisfaction questionnaire;
07. What are the purposes?
M'AR De AR Hotels collects the data concerning you that is strictly necessary for the following purposes:
Management of your reservations;
Management of the loyalty program;
Improvement and personalization of our services;
Management and monitoring of customer relations;
Management of newsletter subscriptions;
Management of operations related to prospecting;
Preparation of commercial statistics;
Management of your requests for the right of access, rectification and opposition;
Management of debts and litigation;
When you make a reservation on the website www.mardearhotels.com, or after having provided your personal data on the same website, you may also be informed of offers from M'AR De AR Hotels in the form of newsletters, e-mails (events and personalized offers of products and services offered).
08. Sharing your personal data
Your personal data collected by Hotéis M'AR De AR may be transmitted to its subcontractors, for all or part of the purposes identified above, as well as for the maintenance, hosting and management of its computer systems and equipment, under the terms permitted by the legislation that regulates the processing of personal data, these entities being obliged to keep confidential and guarantee the security of the personal data to which they have access for this purpose, and must not use this data for any other purpose, or for their own benefit, nor relate it to other data they hold.
Personal data may also be made available to the courts and other competent authorities, in strict compliance with the law.
09. Sensitive transactions
Sensitive transactions (credit cards, etc.) are transmitted via a secure mode with encryption and authentication algorithms. These secure transactions can be identified by the presence of a closed padlock in most browsers.
However, M'AR De AR Hotels has not mastered all the risks related to the operation of the Internet and draws the attention of Internet users to the existence of possible risks inherent in its use and operation.
10. Data retention
The data is kept for a period of time that does not exceed the necessary duration of the purposes for which it was collected.
11. Social networks
We may include third-party computer applications on our site that allow you to share content on our site with other people or let other people know about your consultation or your opinion regarding content on our site. This is particularly the case with the "Share" and "Like" buttons on social networks such as Facebook, Instagram, etc.
The social network that provides this application button can identify you through this button, even if you have not used this button during your visit to our site. In fact, this type of application button can allow the respective social network to follow your browsing on our site, provided that your account on the respective social network is active on your terminal (open session) while you are browsing our site.
We have no control over the process used by social networks to collect information relating to your browsing of our site and associated with the personal data they hold. We invite you to consult the privacy policies of these social networks to learn about the purposes of use, particularly advertising, of the browsing information they may collect through these application buttons. In particular, these protection policies must allow you to exercise your choices on these social networks, in particular by parameterizing your user accounts on each of these networks.
Dispute Resolution
In the event of a dispute, the consumer can turn to an Alternative Dispute Resolution Body: Centro Nacional de Informação e Arbitragem de Conflitos de Consumo (CNIACC) - http://www.arbitragemdeconsumo.org - Tel. 213847484 (from 3pm to 4pm). More information on the Consumer Portal www.consumidor.pt
Use of cookies
What are cookies?
As is common practice on almost all websites, we use cookies, which are small files that are downloaded to your device to improve your user experience. On this page we describe the information we collect using cookies, how we use them and why we need to do so. We also tell you how you can prevent these cookies from being stored.
For more general information on cookies, see the Wikipedia article on HTTP Cookies.
Use of cookies
We use cookies for various reasons. Unfortunately, in most cases, there are no specific options for disabling cookies without completely eliminating certain functionality. It is recommended that you leave all cookies active if you are not sure whether you need them or not.
Disabling Cookies
Most web browsers allow some control over cookies through the browser settings. For more information, including how to check which cookies have been set and how to manage or delete them, see www.aboutcookies.org or www.allaboutcookies.org.
However, we would like to point out that disabling cookies on any website may affect how it works in your browser.
The cookies we set on mardearhotels.com
- Cookies related to contact and newsletter submission forms:
When you submit data via a form, cookies can be set to store the user's details.
Third-party cookies
In some cases, cookies provided by third parties are also used.
Our website uses Google Analytics, which is one of the most popular and reliable analytics solutions. It allows us to help us understand how you interact with our website and how we can improve your user experience. These cookies anonymously provide us with various information, such as: how long you spend on our site and which pages you visit the most, where you leave the website, among others. All this so that we can continue to produce content of interest to you and tailor our site to your preferences.
For more information on Google Analytics cookies, see the official Google Analytics website(https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage).
Conclusion
We recommend that you keep cookies active when using our website and that you always try to use trusted websites to avoid any worries when using the Internet.
If you need more information about the cookies on our website, you can always contact us at: privacidade@mardearhotels.com